Thursday, September 25, 2008

Mariah Carey Named Hunger Ambassador for Relief Campaign

Yum! Brands announced today the launch of its annual hunger relief effort to help stop world hunger.

This year, Mariah Carey, the most popular female singer in history, will be featured in World Hunger Relief restaurant posters as Hunger Ambassador with the quote, "The change from hunger to hope starts with you." Customers who donate to the World Hunger Relief campaign at participating KFC, Pizza Hut, Taco Bell, Long John Silver's or A&W Restaurants around the globe will receive a special, free download of her song, "Love Story" from her newest CD E=MC2.

Island Def Jam (IDJ) has partnered with the leading provider of digital download services, Neurotic Media, to support Yum!'s World Hunger Relief movement and Mariah Carey's "Love Story" song download giveaway. Neurotic Media generated the redemption codes for the giveaway, hosts the redemption mini-site, and delivers the MP3 globally for this promotion